GeneralStart Course
How to Launch an Affiliate Program
A step-by-step course on building an affiliate or partner program from scratch. Covers program models, commission design, compliance, recruitment, platform selection, and launch planning.
6 lessons
45 min total
FreeWhat you will learn
- Understand the differences between affiliate, IB, referral, and influencer program models
- Design a commission structure that protects margins while attracting quality partners
- Set up compliance and legal foundations for your vertical and jurisdiction
- Build a partner recruitment and onboarding plan that activates affiliates quickly
- Evaluate affiliate platforms against operational requirements
- Plan and execute a structured program launch with clear success metrics
Course syllabus
017 min028 min038 min048 min057 min067 min
Affiliate Program Models Explained
How affiliate, IB, referral, and influencer models differ and when to use each.
Designing Your Commission Structure
How to build commission models that protect margins and attract quality partners.
Compliance and Legal Foundations
Regulatory requirements and legal structures for affiliate programs by vertical.
Partner Recruitment and Onboarding
How to find, evaluate, and activate your first affiliate partners effectively.
Choosing Your Affiliate Platform
Key criteria for evaluating affiliate management platforms and technology.
Launch Checklist and Early Optimization
A structured launch plan and the metrics to track in your first 90 days.