Introducing Broker (IB)
An Introducing Broker is a partner who refers new traders to a Forex or CFD brokerage in exchange for ongoing commissions, typically calculated on the trading volume or revenue generated by those referred clients.
What it means in practice
An Introducing Broker (IB) acts as an intermediary between a brokerage and potential traders. The IB refers clients to the broker, provides initial education or support, and earns commissions based on the trading activity of those referred clients. Unlike standard affiliates who typically earn a one-time CPA (Cost Per Acquisition), IBs operate on an ongoing revenue relationship.
IB commission structures are more complex than standard affiliate deals. Common models include Lot-Based Commission, spread-based commissions, and tiered structures where rates increase with volume. Many brokers also support multi-level IB hierarchies, where a Master IB earns overrides on the activity generated by downstream Sub-IBs. Payouts in these structures are often structured as an IB rebate per traded lot.
The IB model is deeply embedded in the Forex industry because of the relationship-driven nature of trader acquisition. IBs often provide localized support, education, and market analysis to their referred traders, creating a value-add that goes beyond simple traffic referral. This relationship-based approach leads to higher retention and lifetime value compared to standard affiliate traffic.
How Introducing Broker (IB) works across industries
See how introducing broker (ib) is applied in the verticals Track360 supports, from qualification logic and payout structure to the operational context behind each model.
How Track360 handles this
Track360 integrates with MT4/MT5 to capture trade data in real-time, enabling automated Lot-Based Commission and symbol-based calculations across IB hierarchies. Operators can configure per-partner deal terms, split rules, and volume-based tier progressions without manual spreadsheet work.
Frequently Asked Questions
Common questions about introducing broker (ib), how it works in affiliate programs, and where it shows up across Track360's supported verticals.
An affiliate typically earns a one-time CPA payment for each referred customer. An Introducing Broker earns ongoing commissions based on the trading activity of their referred clients, creating a long-term revenue relationship. IBs often provide additional services like localized support and education to their referred traders.
Related Terms
Lot-Based Commission
Lot-based commission is a broker affiliate or IB payout model where partners earn a fixed amount for each traded lot generated by their referred clients.
Sub-IB
A Sub-IB is an introducing broker recruited by another IB (the master IB) rather than directly by the broker. Sub-IBs operate under a multi-tier structure where commissions cascade from the broker through the master IB layer.
Master IB
A Master IB is an introducing broker who recruits and manages a network of Sub-IBs beneath them. The Master IB earns override commissions on the trading volume generated by their downstream partners in addition to commissions on their own direct referrals.
IB Rebate
An IB rebate is a payment that an introducing broker passes back to referred clients, typically funded from the IB's own commission share. Rebates are used to attract and retain active traders by reducing their effective trading costs.
CPA (Cost Per Acquisition)
CPA is a commission model where an affiliate earns a fixed payment for each qualifying action, such as a deposit, registration, or purchase, that a referred user completes.
Swap Rate
A swap rate is the interest charged or credited for holding a leveraged forex position overnight, based on the interest rate differential between currencies.
Continue Learning
Free structured courses that cover this topic and more.
Forex IB Program Management
Lot-based and symbol-based commission structures, multi-level IB hierarchies, MT4/MT5 integration, and per-partner deal terms built for brokerages. From onboarding to payout.
How to Migrate an Affiliate Program Without Breaking Attribution
A practical migration plan for operators moving from an existing affiliate or IB system. Map your stack, protect attribution, preserve payout logic, and move to a new setup without creating reporting chaos.
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